All of the Following Are Limitations of the BCG Matrix

question 16

Multiple Choice

All of the following are limitations of the BCG Matrix except:

• A) viewing every business as a star, cash cow, dog or question mark can be an oversimplification.
• B) the Matrix requires at least three years worth of data.
• C) the Matrix does not reflect divisional or industry growth over time.
• D) the Matrix does not allow a company to be classified as somewhere in between two categories.
• E) variables such as size of market and competitive advantages are not considered in the Matrix.