In Some Applications, You May Want to Use an Array

question 18

True/False

In some applications, you may want to use an array to store items that are related but have different data types, such as employee IDs and salary amounts.

Understand the role of integrated marketing communications (IMC) in customer experience management.

Understand the application of IMC in real-world marketing campaigns.

Recognize the importance of a consistent message across various promotional tools.

Understand the function of each communication tool within the promotional mix.