The Most Common Bases for Segmenting Markets Are Geographic and Demographic

question 42

True/False

The most common bases for segmenting markets are geographic and demographic.

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Definitions:

Journal Entry

An individual record in an accounting journal that documents a specific financial transaction.

Journal Entry

A record in the accounting ledger that represents a transaction and its effect on accounts.

Fair Value

Fair Value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date.