Segmenting Industrial Markets Is Generally Simpler and Easier Than Segmenting

question 64

True/False

Segmenting industrial markets is generally simpler and easier than segmenting consumer markets.

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Definitions:

Likability

The quality that makes a person pleasant, friendly, and easy to like.

Mere Exposure Effect

The mere exposure effect is a psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.

Soft-Drink Companies

Businesses that manufacture and market non-alcoholic beverages, especially carbonated drinks.

Elaboration Likelihood Model

A theory that explains how people are persuaded, describing two paths of persuasion: the central route and the peripheral route.