Which Two Variables Rank as Marketing's Most Important Contributions to Strategic

question 19

Multiple Choice

Which two variables rank as marketing's most important contributions to strategic management?

• A) Diversification and budgeting
• B) Marketing penetration and competition
• C) Competition and collaboration
• D) Product development and market development
• E) Market segmentation and product positioning

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Definitions:

Salespeople

Professionals who sell products or services with the aim of meeting customer needs and achieving sales targets.

Products

Items or services offered for sale, including physical goods, digital items, and services.

POP

Point of Purchase, referring to the location and timing where a retail transaction is completed.

Sales Promotions

Marketing activities that aim to boost sales and attract customers by offering limited-time incentives.