Subdividing a Market into Distinct Subsets of Customers According to Their

question 2

Multiple Choice

Subdividing a market into distinct subsets of customers according to their needs and the way they buy and use a product or service is known as

• A) market penetration.
• B) product diversification.
• C) market segregation.
• D) market segmentation.
• E) positioning.

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Definitions:

Stereotype Threat

A situational predicament in which individuals are at risk of confirming negative stereotypes about their social group.

Task Performance

The execution and completion level of duties or jobs by an individual or team.

Negatively Stereotyped

Being viewed or categorized in an oversimplified and unfavorable way based on group membership.

Life Satisfaction

An individual's evaluation of their own life, in which they reflect upon their achievements and determine how closely those align with their life goals.