Which Is Not a Required Step in Product Positioning

question 78

Multiple Choice

Which is not a required step in product positioning?

• A) Select key criteria that effectively differentiate products or services in the industry
• B) Serve two segments with the same strategy
• C) Plot major competitors' products or services in the resultant matrix
• D) Identify areas in the positioning map where the company's products or services could be most competitive in the given target market
• E) Develop a marketing plan to position the company's products and services appropriately

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Definitions:

Managers

Individuals in an organization responsible for directing and overseeing the work of a group of people.

Emotional Intelligence (EI)

The ability to understand, manage, and articulate one's feelings, while also dealing with others' relationships carefully and with empathy.

Self-Awareness

The awareness of one's own personality, emotions, motivations, and wants.

Self-Control

The ability to regulate one's emotions, thoughts, and behavior in the face of temptations and impulses.