Examlex
The most admired company in the world in 2009 was Nestle.
Private Branding
A strategy where a retailer sells products under its own brand name, rather than the name of the manufacturer.
Store Brands
Products that are branded and sold by a retailer under its own label.
Kirkland
A brand name owned by Costco Wholesale Corporation that offers a wide range of products, including groceries and household goods.
Fighting Brands
These are lower-priced products launched by companies to compete with generic or store brands and to protect their premium brands' market share without lowering the price of their main products.
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