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According to Rumelt, the final broad test of strategy is its
Collective Unconscious
A concept proposed by Carl Jung, referring to the part of the unconscious mind that is derived from ancestral memory and experience, common to all humankind.
Carl Jung
A Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for concepts like archetypes, the collective unconscious, and individuation.
Mores
Are core norms that most people believe are essential for the survival of their group or their society.
Laws
A system of rules created and enforced through social or governmental institutions to regulate behavior.
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