A Few Minutes of Incubation at Room Temperature in the Laboratory

question 18

Multiple Choice

A few minutes of incubation at room temperature in the laboratory will inactivate HIV, but the flu virus is still active after incubating for several hours. What are the practical consequences of these findings?

• A) The flu virus is more sensitive to changes in temperature than HIV.
• B) The flu virus can be transmitted more easily from person to person than HIV.
• C) This property of HIV makes it more likely to be a pandemic than the flu virus.
• D) Disinfecting surfaces will have more of an effect on reducing the spread of HIV than on reducing the spread of the flu.

---

Definitions:

Creative Production Era

A period highlighting the importance of innovation and creativity in the production of goods and services, contrasting with periods focused on efficiency or standardization.

Delivering Value

The process of providing products or services that are of high value to the consumer, often exceeding their expectations relative to the cost.

Marketing Mix

Encompasses the four key elements of marketing strategy: product, price, place, and promotion used to meet marketing objectives.

Production-oriented Era

A historical period in marketing where the focus was on production capabilities and efficiencies rather than on a deep understanding of consumer needs or desires.