The Author of Your Text Argues That

question 14

Multiple Choice

The author of your text argues that:

• A) self-actualization needs are the most important ones that we fulfill through communication.
• B) self-esteem needs are influenced by individuals' interpersonal communication skills.
• C) belonging needs are not essential to everyone, as some individuals don't need others to enjoy life.
• D) physical needs cannot be met by communicating with others.
• E) safety needs must be met through activities such as installing new locks for our homes and purchasing weapons for self protection.

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Definitions:

Action

In marketing, refers to the desired behavior or response a marketer wants from the audience, such as making a purchase or signing up for a newsletter.

Lagged Effect

A delayed response to a marketing or advertising campaign, where the impact on consumer behavior or sales becomes apparent after a period of time.

IMC Strategy

An approach to market communication that integrates and coordinates various promotional tools and channels to deliver a clear, consistent, and compelling message about an organization and its products.

Exposure

The measure of how much a target audience sees or interacts with an advertisement or media content.