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Communication Researchers Report That Evaluative Communication Evokes Defensiveness

question 65

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Communication researchers report that evaluative communication evokes defensiveness.


Definitions:

Organizational Buyers

Entities such as companies, governments, and institutions that purchase products or services in large quantities for use in production, for resale, or for operation.

Communicate Value

Effective presentation of a product's or service's benefits to potential customers to highlight why it is worth purchasing.

Personal Trainers

Certified professionals who guide individuals in exercises and fitness routines tailored to their health and fitness goals.

Free Personal Training

Complimentary coaching services offered, typically by gyms or fitness centers, to help individuals achieve their personal health and fitness goals.

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