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When a Researcher Wishes to Investigate the Moral Arguments That

question 7

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When a researcher wishes to investigate the moral arguments that people spontaneously produce,then the use of the Standard Issue Scoring (SIS)method is recommended.


Definitions:

Market Size

The total volume of a product or service that is available for purchase within a particular market, often measured in terms of sales value or volume.

Design Pathway

A pathway that can uncover high-value opportunities because the entrepreneur is focusing on unmet needs of customers, specifically latent needs.

Effectuating Opportunities

The act of identifying and acting upon potential business opportunities by mobilizing resources and strategies.

Prior Knowledge

The information and understanding a person already possesses before being exposed to new learning or experiences.

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