Examlex
Employees in asset management would decide what type of CDs a bank should offer.
Cognitive Dissonance
A psychological phenomenon involving discomfort experienced by an individual who holds contradictory beliefs, ideas, or values at the same time.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues rather than on the content of the message, such as the attractiveness of the speaker or emotional appeal.
Attributions
Attributions refer to the process by which individuals infer the causes of their own and others' behavior.
Central Route Persuasion
A method of persuasion that involves deeply processing the content of a message, considering logical arguments and evidence.
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