An Agent with Strong ________ Power May Be More Successful

question 62

Multiple Choice

An agent with strong ________ power may be more successful in gaining compliance with a simple request, even though no pressure or exchange tactics are used.

• A) legitimate
• B) expert
• C) referent
• D) coercive

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Definitions:

Purchase Decision

The end result of a complex process where a consumer or business decides to buy a specific product or service.

External Search

External search involves seeking product information from sources outside the individual, such as friends, family, advertisements, or consumer reviews, especially when making purchasing decisions.

Wrong Purchase Decision

An incorrect decision made by consumers when buying a product or service, usually leading to regret or dissatisfaction.

Past Experience

Refers to the knowledge or skills gained from previous involvement or exposure to events.