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Do cultural values affect LMX? If so, how?
Market-Product Grid
A tool for analyzing market segments by mapping out their size and growth potential against specific products and services.
Marketing Research
The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions.
Strategic Intelligence
Information gathered and analyzed regarding the longer-term strategies of competitors or market trends, to support high-level decision-making.
Data Mining
The process of analyzing large datasets to discover patterns, trends, and insights that can inform decision-making and strategic planning.
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