Examlex
Louis Pasteur is considered the Father of Microbiology because of the many carefully conducted experiments and observations he made with microbes.
Pricing Decisions
The process of determining the best price at which to offer a company's products or services to maximize profits.
Marketing Program
A comprehensive plan that outlines the advertising, sales, and marketing efforts for a particular period or for a specific product.
Marketing Strategy
A comprehensive plan formulated to achieve specific goals and objectives related to marketing, including targeting the right audience, positioning of a product or service, and implementing various marketing tactics.
Possession Utility
The value added to products by making them available to customers at the desired time and place.
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