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Transaction
An exchange or transfer of goods, services, or funds between two or more parties, typically involving a payment from the buyer to the seller.
Lead Generation
The process of identifying and cultivating potential customers for a business's products or services.
Traffic Generation
Strategies and tactics used to attract visitors to a website or physical location.
Response Rates
The percentage of people who respond to a specific call-to-action out of the total number targeted, often used in marketing and research.
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