Examlex
Use the following two columns of items to answer the matching questions below:
-sector funds
A)funds that sell shares to individuals and invest the proceeds in bonds
B)mutual funds that focus on firms that pay a high level of dividends
C)mutual funds that focus on a specific industry
D)mutual funds that contain both growth stocks and stocks that pay dividends
E)mutual funds that focus on stocks that are expected to grow at a very high rate
Market Development
The process of expanding into new markets to increase sales and profitability, often by identifying and entering new geographic or demographic segments.
Market Penetration
The extent to which a product or service is recognized and bought by customers in a particular market.
Diversification
A strategy of investing in a variety of assets to reduce exposure to any single investment's risk.
Strategic Marketing Process
A systematic approach to planning, executing, and managing marketing efforts to achieve business objectives.
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