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Use the following two columns of items to answer the matching questions below:
-variable life insurance
A)cash value and benefits to the beneficiary
B)combination of term insurance and a savings plan
C)premiums constant with reduced benefits
D)term insurance with a variable investment portion
Consumer Tastes
Preferences and inclinations of consumers regarding products, services, and experiences, shaped by cultural, social, personal, and psychological factors.
Position
Describes the unique place a brand or product occupies in the customers' minds relative to competing offerings.
Perceptual Map
A visual representation used in marketing to show how consumers perceive competing products relative to each other along various dimensions.
Competitive Advantage
A condition or circumstance that puts a company in a favorable or superior business position compared to its competitors.
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