Examlex
Since there is no limit on how much and how fast adjustable rate mortgages (ARMs) can increase, most homeowners are afraid to take out this kind of loan.
Target Users
The specific group of consumers or audience that a product, service, or campaign is designed and marketed toward.
Positioning Research
A marketing strategy that involves identifying a market niche for a brand, product, or service using market research and analysis.
Competitors
Entities that compete within the same market, offering similar products or services to the same target audience.
Firm Capabilities
The unique abilities and resources a company possesses that enable it to achieve competitive advantage and perform effectively in the market.
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