Examlex
When interest rates rise, individuals who make deposits will earn a ________ rate of interest, while individuals who need to borrow funds will have to pay a ________ rate.
Negative Message
Communication that conveys bad news, rejection, or unfavorable information in a tactful manner.
Buffer
A neutral or positive statement designed to allow the writer to delay, or buffer, the negative message.
Goodwill
The value of a business beyond its tangible assets, including its reputation and patronage. Also, a favorable condition and overall atmosphere of trust that can be fostered between parties conducting business.
Negative Message
Communication that conveys a refusal, rejection, or other unfavorable information, often requiring careful wording to maintain goodwill.
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