Define Sustainability

question 19

Essay

Define sustainability. How can you incorporate this concept at the micro and macro levels?

---

Definitions:

Product Mix

The complete set of products and/or services offered by a company, including various product lines, categories, and items available for sale.

Line Extension

The use of the same brand name within the same product line and represents an increase in a product line’s depth.

Convenience Goods

Products that are inexpensive and readily available, making them easy for consumers to buy frequently with minimal effort.

Consumer Staples

Essential products that consumers continue to demand regardless of economic conditions, such as food, beverages, and household goods.