______ Is a Fixed Mental Image of a Member of Some

question 3

Multiple Choice

______ is a fixed mental image of a member of some group based on some attribute or attributes that reflect an overly simplified view of that group without consideration or appreciation of individual differences.

• A) Discrimination
• B) Prejudice
• C) Stereotype
• D) Oppression

Understand the relationship between brand personality and brand equity.

Explain the concept of lifestyle and its importance to marketing.

Distinguish between psychographics and demographics and their roles in marketing.

Understand how the VALS typology segments consumers based on values and lifestyles.

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Definitions:

Republican

A member or supporter of the Republican Party, advocating for its conservative ideologies and political principles.

Democrats

A political party in the United States that generally supports liberal policies, emphasizing social equality, environmental protection, and government intervention in the economy to promote social welfare.

Senate Majority Leader

The chief spokesperson and strategist for the majority party in the U.S. Senate, responsible for legislative planning and party agenda.

President Pro Tempore

A senior member of the Senate who presides over the chamber in the absence of the Vice President, often based on seniority.