Examlex
The ____________________ is the mean of a variable over all observations.
Continuous Schedule
A media scheduling strategy that spreads advertising evenly across the entire planning period, without interruption.
Seasonal Factors
Elements that cause fluctuations in business or market activity at certain times of the year.
Transit Advertising
A form of advertising that is placed in or on modes of public transportation or in public transportation areas.
Mobile Signage
Signage designed to be moved or displayed on mobile units, often seen on vehicles for advertising purposes.
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