Lists of Respondents Who Have Agreed to Participate in Marketing

question 24

Multiple Choice

Lists of respondents who have agreed to participate in marketing research along with their e-mail contact information are called ____.

• A)interactive samples
• B)online panels
• C)perpetual samples
• D)e-samples

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Definitions:

Net Purchases

The total cost of goods bought for resale, after subtracting returns, allowances, and discounts.

Merchandise Inventory

Goods that a company holds for the purpose of selling to customers.

Payroll Tax Expense

Taxes imposed on employers or employees, and are usually calculated as a percentage of the salaries that employers pay their staff.

Inventory

The goods and materials a business holds for the purpose of resale or production.