A Researcher Is Conducting an Experiment in Which One Group

question 54

Multiple Choice

A researcher is conducting an experiment in which one group of people is exposed to one advertisement and another group is exposed to another advertisement.Specifically,he is examining the effect of headline font sizes on consumers' attitude toward the brand advertised.The participants in this experimental research are referred to as ____.

• A)respondents
• B)elements
• C)factorials
• D)subjects

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Definitions:

Process Theories

Are motivation theories that focus on how people become motivated and what they are motivated to do rather than on what motivates them.

Motivation

Refers to the process that initiates, guides, and maintains goal-oriented behaviors.

Reinforcement

A concept in behavioral science where the probability of a behavior occurring is increased by following it with a positive or negative stimulus.

Fixed Interval Schedule

A type of conditioning schedule where rewards (reinforcements) are provided at fixed time intervals, regardless of the behavior's occurrence.