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The Most Refined Measure of Web Site Traffic Is Click-Through

question 47

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The most refined measure of Web site traffic is click-through rate (CTR).


Definitions:

Standard Deviation

An indicator of the variability within a set of data points, reflecting how much individual points differ from the average.

Population Mean

The total sum of all the values in a population divided by the number of values in that population, serving as a measure of central tendency.

Point Estimate

A single value given as an estimate of a population parameter derived from a sample.

Simple Random Samples

A subset of individuals chosen from a larger set such that every individual has an equal chance of being selected.

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