Having Observers Record the Brand Names of Items Found in the Kitchen

question 28

Multiple Choice

Having observers record the brand names of items found in the kitchen pantries of consumer panel members involves the observation of ____.

• A)physical actions
• B)verbal behavior
• C)physical objects
• D)pictorial records

---

Definitions:

Herzberg's Theory

A framework in management psychology developed by Frederick Herzberg that differentiates between motivation factors that increase job satisfaction and hygiene factors that, if inadequate, can cause job dissatisfaction.

Goal-Setting

The process of identifying something that you want to accomplish and establishing measurable objectives and timeframes.

Generation X

The demographic cohort following the baby boomers, typically defined as being born from the early-to-mid 1960s to the early 1980s.

Generation Y

Also known as Millennials, this term refers to the generation born approximately between the early 1980s and late 1990s.