Using Click-Through Rate as a Measure of the Amount of Interest

question 14

Multiple Choice

Using click-through rate as a measure of the amount of interest or attention a Web site is receiving can have disadvantages.Which of the following is NOT a flaw of this method?

• A)It measures clicks rather than unique visitors
• B)It likely makes some hits by mistake.
• C)It does not always convey the meaning behind the number of clicks.
• D)It does not adequately measure the number of times an ad is clicked on.

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Definitions:

Aesthetic Design

Involves enhancing the appearance and emotional appeal of a product or interface to improve user experience.

Brand Personality

The set of human characteristics attributed to a brand, shaping consumer perceptions and fostering emotional connections with the brand.

Brand Extensions

Brand extensions refer to the strategy of using an established brand name to launch new products or services in a different category or market segment.

ISO 9000

A set of international standards for quality management and quality assurance designed to help companies meet regulatory requirements and satisfy customer needs.