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Market Tracking Is the Observation and Analysis of Trends in Industry

question 44

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Market tracking is the observation and analysis of trends in industry volume and brand share over time.

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Definitions:

Operational Definition

A clear, precise way of defining a concept by specifying the operations or procedures used to measure or identify it.

Variable

An element, feature, or factor that is likely to vary or change in value between different individuals or under different conditions.

Scientific Method

A systematic and logical approach to discovering how things in the universe work, involving observation, experimentation, and hypothesis testing.

Reporting Results

The process of presenting data and findings from research or an investigation to interested audiences.

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