The Practice of Using Databases to Promote One-To-One Relationships with Customers

question 29

Multiple Choice

The practice of using databases to promote one-to-one relationships with customers and create precisely targeted promotions is called:

• A)zoned marketing
• B)target marketing
• C)database marketing
• D)electronic marketing

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Definitions:

Hedged

involves utilizing financial instruments or market strategies to offset the risk of adverse price movements.

Silver Price

The market value of one ounce (or another unit) of silver, which can fluctuate based on supply and demand dynamics.

Interest Rate Swap

A financial derivative contract in which two parties exchange interest rate cash flows, typically one fixed rate and one variable rate.

Fixed Rate

A fixed rate is an interest rate on a liability, such as a loan or mortgage, that remains the same for the entire term of the loan or a set period of time, providing payment stability.