Buying New-Car Purchase Data by Zip Code from the Polk

question 19

Multiple Choice

Buying new-car purchase data by zip code from the Polk Company is an example of the use of a(n) ____.

• A)media source
• B)commercial source
• C)trade association source
• D)primary source

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Definitions:

Lifestyle Segmentation

The process of dividing the market into groups based on similarities in their lifestyles, interests, attitudes, values, and opinions to target marketing more effectively.

Psychographic Segmentation

A marketing strategy that divides a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behavior patterns, including product usage and decision-making processes.

Demographic Segmentation

This refers to the process of dividing a market into segments based on variables such as age, gender, income, occupation, education, or ethnicity to tailor marketing strategies.