There Is Always One Best Research Design for a Marketing

question 22

True/False

There is always one best research design for a marketing research study.

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Definitions:

Practical

Relating to or concerned with the actual doing or use of something rather than with theory and ideas.

Recommendation Report

a document that evaluates options or strategies and suggests a particular course of action based on analysis and findings.

Proposal

A plan or suggestion, especially a formal or written one, put forward for consideration or discussion by others.

Decision Matrix

A tool that helps in evaluating and prioritizing a list of options based on a set of criteria.