Laurie Finds the Perfect Sweater on Talbot's Web Site During

question 50

Multiple Choice

Laurie finds the perfect sweater on Talbot's Web site during its season's clearance sale,but is unable to purchase it in her size.The following year,Talbot's sends Laurie an email notifying her of a similar sweater in the same style and color.Talbot's has linked computerized data sources to statistical tools to search for relationships that will produce more effective marketing communications,which is an example of ____.

• A)electronic data interchange
• B)Web tracking
• C)pull technology
• D)predictive analytics

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Definitions:

Direct Ownership

A situation in which an entity has full control and claim over an asset, without any intermediaries.

Most Risk

A term that could be interpreted in various contexts, but it is not a standard business or marketing key term. NO.

Licensing

The granting of a right or permission by one party to another for the use of a product, service, or intellectual property.

Exporting

The sale of goods or services produced in one country to customers in another country.