Name and Describe the Four Characteristics That Help Determine How

question 50

Essay

Name and describe the four characteristics that help determine how valuable data may be to marketing researchers and managers.

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Definitions:

Explicit Memory

A type of long-term memory involving the conscious recall of facts and experiences.

Implicit Memory

Refers to the unconscious memory of skills and how to perform tasks.

Automatic Processing

The unconscious encoding of information about space, time, frequency, and well-learned information or skills.

Long-Term Storage

The phase of memory in which information is retained for extended periods of time, potentially indefinitely.