Define Predictive Analytics and Discuss a Marketing Researcher's Job in Predictive

question 8

Essay

Define predictive analytics and discuss a marketing researcher's job in predictive analytics.

---

Definitions:

Trademarked

A symbol, word, or phrase legally registered or established by use as representing a company or product.

Copyrighted

Describes material, such as text, music, or artwork, that is legally protected from unauthorized use without permission from the owner.

Business Plan

A document describing a business that is used to test the feasibility of a business idea, to raise capital, and to serve as a road map for future operations.

Clayton Act

A U.S. antitrust law enacted in 1914, aimed at promoting fair competition and preventing unfair business practices such as price discrimination, anti-competitive mergers, and exclusive dealing contracts.