Which Type of Marketing Research Is Conducted to Address a Specific

question 66

Multiple Choice

Which type of marketing research is conducted to address a specific marketing decision for a specific firm or organization?

• A)basic
• B)qualitative
• C)quantitative
• D)applied

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Definitions:

Ethnic Group

A community or population made up of people who share a common cultural background, heritage, language, or race.

Traditional Beliefs

Customs, narratives, and values inherited from one's culture or society that have been passed down over generations.

Pluralistic Societies

Societies characterized by the coexistence of several distinct cultural or ethnic groups within a given territory.