A Marketing Manager Decides Not to Engage in Research Because

question 41

Multiple Choice

A marketing manager decides not to engage in research because a decision must be made before the results of the study can be analyzed.Which factor is the determinant of the need for marketing research in this case?

• A)nature of the decision
• B)time constraints
• C)availability of the data
• D)cost considerations

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Definitions:

Organizational Commitment

The level of engagement and loyalty an employee feels towards their organization, which can influence their willingness to stay and perform at high levels.

Justice And Support

The principle that emphasizes fairness in the treatment of individuals and the provision of support to employees by organizations.

Outsourcing

The practice of hiring third-party vendors to perform tasks, handle operations, or provide services that are either difficult to manage or outside the company's core expertise.

Social Support

The assistance and comfort received from friends, family, and acquaintances, providing a buffer against adverse situations.