Examlex
Match each term with the correct statement below.
-a difficult kind of program to test
IKEA
A multinational company of Swedish origin, known for its affordable and ready-to-assemble furniture, home accessories, and modern design offerings.
Brand Personalities
The human-like attributes and traits associated with a brand, influencing how consumers perceive and relate to it.
Lifestyle
A person's way of living that reflects their attitudes, values, and beliefs, often influencing consumer behavior and choices.
Marketers
Individuals or companies that promote, sell, and distribute products or services to consumers, focusing on fulfilling the consumers' needs and wants.
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