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What is reliability? Describe three ways in which the reliability of a measure may be assessed.
Retail Outlet
A physical or digital store through which goods or services are sold directly to consumers.
Consumer Planned
A marketing strategy that involves creating products and services based on direct inputs and preferences from consumers, aiming to meet specific needs.
Evoked Set
The brands or products a person will evaluate as options for the solution of a particular consumer problem. Also known as a consideration set.
Toyota
A Japanese multinational automotive manufacturer known for its wide range of vehicles and innovations in automotive technology.
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