_________ Is the Name for People's Tendency to Search for Evidence

question 4

Multiple Choice

_________ is the name for people's tendency to search for evidence that supports their hypothesis

• A) Mapping
• B) Conceptual replication
• C) Confirmation bias
• D) Functional fixedness

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Definitions:

Return on Equity

A measure of financial performance that calculates the amount of net income returned as a percentage of shareholders' equity.

Net Profit Margin

A financial metric that shows the percentage of profit a company generates from its total revenue, indicating profitability efficiency.

Gross Margin Percentage

A financial ratio that indicates the percentage of revenue that exceeds the cost of goods sold (COGS), a measure of profitability.

Total Assets

The total sum of all assets, both current and non-current, owned by a business.