The Following Information Is Taken from the Accounts of Ray

question 28

Multiple Choice

The following information is taken from the accounts of Ray Ltd.

What were the proceeds from sale of motor vehicles?

• A) $30 000
• B) $40 000
• C) $50 000
• D) $140 000

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Definitions:

Selective Distribution

A form of market coverage whereby only a small number of all available outlets are used to expose products.

Intensive Distribution

A form of market coverage whereby a product is made available in as many outlets as possible.

Exclusive Distribution

The awarding by a manufacturer to an intermediary of the sole right to sell a product in a defined geographic territory.