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What Are the Main Drivers of Retention? Describe Each Driver

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What are the main drivers of retention? Describe each driver.


Definitions:

Absolute Advantage

The ability of a country, company, or individual to produce a good or service more efficiently than competitors, using fewer resources.

Monopoly

Market situation in which a single seller dominates trade in a good or service for which buyers can find no close substitutes.

Less-developed Countries

Nations with a lower standard of living, underdeveloped industrial base, and low Human Development Index (HDI) relative to other countries.

Lucrative Market

A market segment in which a company can generate substantial profits due to high demand or superior positioning.

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