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Goals should be described by clients in concrete, measurable terms instead of in vague and general terms.
Revenue
The total amount of money received by a company for goods sold or services provided during a certain period of time.
Spending Variances
Differences between the actual and budgeted amounts of money spent during a period.
Customers Served
The total number of unique customers who receive services or products from a business during a specific period.
Budgeting Formulas
Mathematical expressions or rules used to plan and control income and expenditure over a specified period.
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