Discuss Four Common Threats to Internal Validity

question 2

Essay

Discuss four common threats to internal validity.

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Definitions:

Emotional Loyalty

A consumer's emotional attachment to a brand, which goes beyond simply purchasing from the brand out of habit or preference.

Evolutionary Perspective

A theoretical approach that explains various aspects of human nature as adaptations made possible by natural selection.

Jealousy

An emotional state that arises from perceived threats to a valued relationship or position, often accompanied by feelings of insecurity and fear of loss.

Receptive Female

Refers to a female organism in the period during which she is willing to accept a male for mating.