Why Might a Researcher Decide to Use Cluster Sampling Rather

question 23

Multiple Choice

Why might a researcher decide to use cluster sampling rather than simple random sampling?

• A)The error of estimation is lower.
• B)The respondents may be located closer together geographically.
• C)It is more representative of the population.
• D)The required sample size is smaller.

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Definitions:

After-Tax Net Income

The amount of money a company earns in a given period after all taxes have been deducted from gross income.

Net Present Value

A financial metric that calculates the difference between the present value of cash inflows and the present value of cash outflows over a period of time, used to assess the profitability of investments.

Future Cash Flows

The projected amounts of money expected to be received or paid out by an entity over future periods as a result of investment, operational, and financing activities.

Payback Period

The length of time required to recover the cost of an investment.