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What is participant observation? Give an example of when it might be used.
Customer Opinions
Feedback and perspectives from users or buyers about a product or service, typically used to improve offerings or understand market needs.
Competitive Advantages
Competitive advantages are factors or attributes that allow a company to outperform its competitors, such as superior quality, brand reputation, or cost efficiency.
Value Chain
A model that outlines the series of steps a company takes to create and deliver a product or service to the market, adding value at each stage.
Buying Criteria
The set of attributes or characteristics that consumers consider when deciding to purchase a product or service, such as price, quality, and brand reputation.
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