What Is Wrong with the Following Reference to a Book

question 15

Multiple Choice

What is wrong with the following reference to a book? Schlenker, B. R. (1980) . Impression management. Brooks/Cole: Monterey, CA.

• A)The author's initials should appear before his last name.
• B)The date is misplaced.
• C)The word "management" should be capitalized.
• D)The order of the city and publisher are reversed.

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Definitions:

Environmental Marketing

A marketing approach that emphasizes sustainability and the minimization of negative environmental impact through its products, services, and operations.

Recycling

The process of collecting, processing, and converting waste materials into new products to prevent waste of potentially useful materials, reduce consumption of fresh raw materials, and lower energy usage and pollution.

Cause Marketing

A partnership between a for-profit company and a nonprofit organization to mutually promote and benefit from social or charitable causes.

Cause Marketing

A strategy where businesses align with social issues or causes to increase brand awareness while also contributing to a social cause.