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What three criteria must be met to establish that a particular variable causes certain behavioral effects?
Operating Income
Income generated from a company's primary business operations, excluding revenue from investments and other non-operational sources.
Sales Mix
The combination of different products or services that a company sells, represented in terms of the proportion each contributes to total sales.
Product Portfolio
The collection of all products or services that a company offers to sell. The portfolio can include a range of products across different markets or product categories.
Contribution Margin Mix
The relative proportion of different products or services, contributing to the total contribution margin, highlighting how combination effects overall profitability.
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